SECTOR DATA · UK / EU MARKET

Compared.

Eight brands. Eight dimensions. The figures speak.

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Metric huxi Adam & Eve LELO Womanizer Lovehoney MysteryVibe Coco de Mer Honey Birdette
Premium UK Mass US Premium Sweden Premium global Mid UK Premium UK Premium UK Premium AU
Guarantee 60-day, full cash refund 90-day satisfaction guarantee Satisfaction Guarantee — 30d, lelo.com only. Max 3 claims per account, once per product 100 Day Pleasure Guarantee. One item per order; number of claims at brand’s discretion 100 Day Pleasure Guarantee. One item per order 30-day refund policy Defect-only warranty (60-day product guarantee) Orgasm Guarantee — 45 days, 4 named products only (Venus, Aura, Harley, Taurus)
Refund window 60 days 90 days 14d cash (sealed) / 30d coupon (opened) 30d cash (unopened) / 100d voucher (opened) 30d cash (unopened) / 100d voucher (opened) 30 days None for unwanted; defects only 45 days (4 SKUs); other toys non-returnable once hygiene seal opened
Refund form Cash, original card Cash, original card Fixed-amount coupon: valid 1 month, unused remainder forfeited, LELO brands only, cannot combine with promotions Voucher for product of similar value Gift voucher: £249 cap, expires 90 days Cash (when honoured) Replacement only (defects) Refund, credit or exchange — £5 deducted from cash refunds (return label)
Opened product Yes Yes — any reason Yes — coupon only Yes — voucher only Yes — voucher only Stated: no. Operational: discretionary No — sex toys non-returnable per hygiene policy Yes — 4 SKUs only
Return shipping Free, prepaid label Customer pays Customer pays Variable by market Customer pays (guarantee returns) Free N/A — defect-only process £5 (deducted), exchanges/credit free
Refund speed 5 working days 3–4 weeks Not specified Not specified Not specified Not specified Not specified 14 business days
Product range 8 products, one job each 1,000+ SKUs 55+ products 23 SKUs 3,000+ SKUs ~6 products 16 products
Entry price £47 ~£15 £49 £89 £24 ~£100 £145
Methodology

Every figure here is taken from each brand’s own published returns and guarantee policy, verified June 2026. Where a policy was ambiguous, we recorded the least favourable reading to ourselves. Closest comparator: Adam & Eve (90-day cash refund) — note the customer pays return shipping, so the full purchase price is not returned. Their policy: adameve.com/t-returns2.aspx Other comparators’ policies are published on their own sites: LELO, Womanizer, Lovehoney, MysteryVibe and Coco de Mer.

UK competitor guarantee schemes re-verified 20 July 2026 from each brand’s own published terms: Honey Birdette, LELO, Lovehoney and Womanizer.